The Edge You Need for All Things Auto
At Auto Edge, we believe that smart decisions and expert advice can transform your car ownership experience. Our mission is simple: to help you make informed choices that keep your vehicle running smoothly, efficiently, and safely. Whether it’s routine maintenance or high-performance upgrades, we’re here to guide you with practical tips and expert insights that make a real difference.
Think of Auto Edge as your trusted friend in the automotive world—offering easy-to-understand advice that empowers you to take control of every aspect of car ownership without getting bogged down in technical jargon. Whether you’re a seasoned car owner or just starting out, we’re here to help every step of the way.
Our mission
The road throws enough curveballs—your car shouldn’t be one of them.
Auto Edge Blog helps you navigate car care with ease, insight, and a little extra horsepower.
Meet the Experts Under the Hood
We’re gearheads, fix-it pros, and everyday drivers who know that confident car care starts with clear, trustworthy info. Whether we’re testing tools or decoding maintenance schedules, we’re here to make car ownership easier, not more confusing.
Meet the team that’s helping you steer every decision in the right direction:
Reid Mercer
Car Ownership Advisor
Reid Mercer knows that owning a car is more than just getting from A to B—it’s about making smart moves every mile. From trade-in timing to value-boosting upgrades, he breaks down the decisions that keep your ride running smoothly and your wallet in check.
Reid Mercer knows that owning a car is more than just getting from A to B—it’s about making smart moves every mile. From trade-in timing to value-boosting upgrades, he breaks down the decisions that keep your ride running smoothly and your wallet in check.
Mason Reeve
DIY Auto Contributor
Mason Reeve is the guy you call when your car makes a weird noise. With grease on his hands and wisdom in his toolkit, he shows readers how to handle repairs with confidence—because rolling up your sleeves doesn’t have to mean breaking a sweat.
Mason Reeve is the guy you call when your car makes a weird noise. With grease on his hands and wisdom in his toolkit, he shows readers how to handle repairs with confidence—because rolling up your sleeves doesn’t have to mean breaking a sweat.
Harper Lane
Auto Lifestyle Editor
Harper writes about life on the road with a fresh, practical voice. Whether it’s choosing the right family SUV or prepping for a weekend escape, she blends real-life experience with smart tips that make every drive feel like a win.
Harper writes about life on the road with a fresh, practical voice. Whether it’s choosing the right family SUV or prepping for a weekend escape, she blends real-life experience with smart tips that make every drive feel like a win.
Jace Bennett
Car Culture & Trends Specialist
Jace doesn’t just follow auto trends—he lives them. From tech upgrades to head-turning rides, he brings readers the latest in car culture with curiosity, energy, and a clear-eyed take on what’s worth your time (and your budget).
Jace doesn’t just follow auto trends—he lives them. From tech upgrades to head-turning rides, he brings readers the latest in car culture with curiosity, energy, and a clear-eyed take on what’s worth your time (and your budget).
Key Topics We Cover
Here’s a glimpse of the valuable information you’ll find at Auto Edge:
Smart Ownership
This section covers everything from buying and selling strategies to long-term financial planning for car ownership. We provide insights that help you make informed decisions at every stage, whether you’re purchasing a new ride or thinking about trading in your old one.
Maintenance & Care
Routine car maintenance doesn’t have to be intimidating. We break down car care essentials into simple steps, covering everything from oil changes to deep cleaning. With our guides, you’ll know exactly how to keep your car in top shape.
Performance & Safety
From improving fuel efficiency to upgrading for better performance, we provide the tips you need to optimize your car’s performance while ensuring a safe driving experience. Explore ways to enhance both your vehicle’s capabilities and your peace of mind on the road.
Why Auto Edge?
We understand that being a car owner can sometimes feel overwhelming. At Auto Edge, we’re here to make it easier for you to manage your vehicle’s needs, from financing and maintenance to upgrades and repairs. Our goal is to empower you with the information and confidence you need to make smart, informed decisions and keep your car running at its best for years to come.
Need a Car Tip or Got a Question?
Every driver deserves a little backup. Send us your questions or stories—we’re in this ride together.